How to set reminders on android
How to set reminders on android
Creating a TikTok strategy for a brand needs to be effective. In addition to determining the best type of content to post, you also need to find the best times to post on TikTok to maximize engagement.
Fortunately, data can help figure this out, so you can reach the right audience at the right time.
Below, find the best times to post for each day of the week. We'll also explain how to analyze your own TikTok data to discover the optimal posting schedule for your target audience.
Best times to post on TikTok in 2023 (in EST)
According to a study by Influencer Marketing Hub, the best time to post on TikTok overall is on Tuesday at 9 a.m., Thursday at 12 a.m., and Friday at 5 a.m. These are additional high-engagement times to post content on the platform:
Monday: 6 a.m., 10 a.m., 10 p.m.
Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 8 a.m., 11 p.m.
Thursday: 9 a.m., 12 a.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 8 a.m., 4 p.m.
To determine the best times to post listed above, Influencer Marketing Hub analyzed more than 100,000 TikTok posts and looked for engagement trends. Below, take a look at the best times to post on TikTok, broken out by day.
Best time to post on TikTok on Monday
The best time to post on TikTok on Monday is at 6 a.m., 10 a.m., or 10 p.m. This suggests people are looking at TikTok videos before school or work, before lunch, and right before bed.
Best time to post on TikTok on Tuesday
The best time to post on TikTok on Tuesday is at 2 a.m., 4 a.m., and 9 p.m. This suggests people are checking social media platforms in the early morning, when they wake up in the middle of the night, and right before bed.
Best time to post on TikTok on Wednesday
The best time to post on TikTok on Wednesday is at 7 a.m., 8 a.m., or 11 p.m. If you post video content on TikTok during these times, you can catch people on the platform before work or school and then right before bed.
Best time to post on TikTok on Thursday
Best time to post on TikTok on Thursday is 9am, 12pm and 7pm. Thursdays are the best days to post TikTok content right around lunchtime. For example, if you run a food service business, Thursday can be a great day to post lunch specials to allow your customers to plan ahead.
Best time to post on TikTok on Friday
Best time to post on TikTok on Friday is 5am, 1pm and 3pm. Share content early to the crowd before work and school, then after lunch and mid-afternoon. More engagement in the early evening shows reduced viewership at night when people are in town. Post to TikTok earlier in the day when more of your audience is likely to view social media platforms.
Best time to post on TikTok on Saturday
Best time to post on TikTok on Saturday is at 11am, 7pm or 8pm. Fewer people wake up earlier on Saturdays when people recover from the night before or choose to take a nap after a busy week. If you post on TikTok late in the morning and late at night, you can get the most attention to your TikTok content.
Best time to post on TikTok on Sunday
Best time to post on TikTok on Sunday is 7am, 8am or 4pm. Schedule an early Sunday release of video content to capture people getting up early in the morning doing their morning exercise, going social media before breakfast with friends, or surfing the web while they're still in bed.
Use third-party data as a starting point
This data is certainly interesting and a good starting point when developing your content strategy for the first time and figuring out the best time to do so. posted on TikTok. However, it won't be long before you can get personalized analytics, and that's when you'll know when is really the best time to post on TikTok for your specific target audience.
You should also be aware that the best time to post on TikTok may not be the same as on other platforms. Since audiences and content types vary, check your analytics on each social media platform to find the optimal time to post content.
Best time to post on TikTok by location
Learn more: Find out the best time to post on Instagram
The big take on the above data is to make these numbers useful to you , you need to consider your own time zone and the location of your viewers. If you have a global audience, you'll pay particular attention to posting when people are online in multiple time zones.
Calculate the time difference for optimal posting times based on the location of your audience. If Tuesday 9 a.m. is the best time to post and your audience is primarily in London and you're in Toronto, Canada, the best time to post is 2 p.m. Tuesday.
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How to find the best time to post on TikTok for your business
There's a reason why TikTok posting time is so important. Like other social media platforms, you'll get the most engagement with your TikTok posts if you share content while your target audience is online.
There's a method right in the TikTok app to find when your audience is most active, and we'll walk you through the steps to get there.
1. Create a TikTok
pro account First of all, you need to make sure you have a Pro account or a business account on the app. It's free and simple to change. Just go to Settings & Privacy then Manage Accounts and tap Switch to work account. This will give you access to analytics as well as other features.
2. Open your TikTok analytics dashboard
Next, you'll want to take a look at your TikTok analytics. You can access it by clicking the menu at the top right of your profile screen, clicking Creator Tools, then Analytics. This will open TikTok's analytics dashboard, which provides all sorts of information about your account and followers.
3 . Find Your Followers Activity
If you're looking to find the best times to post on TikTok, you'll want to find the Followers tab at the top. From there, scroll down and you'll see a pane called "Subscriber Activity".
This is the interface on the mobile phone.
This TikTok analytics framework will show when your individual followers are most active.
As you can see above, the data shows that follower activity for this account increases throughout the day and peaks at 10pm. UTC. TikTok always displays these times in UTC, so you'll need to convert to your local time zone. For this account, for example, 10pm. UTC converts at 5pm AND. From there, we can determine that this account should aim to post during that time period to have the best chance of getting maximum engagement.
You can also find this information on your computer by logging into your account and selecting "View Analytics" in your profile. This provides a more detailed view, as below. You can also download your data from the desktop console.
This is invaluable information as it not only shows when TikTok users are usually active, but also when your followers are active. This can help you determine the best posting schedule for your brand.
This is important because your subscribers and customers may have different peak business hours than other business hours. For example, if your target audience and customers are parents, their activity may peak in the evenings when they have more free time. If your target is students, their activity may peak after school.
This is the method used by Shopify's TikTok team to determine the best time to post. Our entrepreneurial community is most active in the late afternoon, but again, this may be different for you.
The dashboard will also show the location of your followers. For example, if you live in the US but notice that you have a lot of followers in the UK, you can split your post to target different time zones.
4 . Check your activity on each TikTok post
comments and watch time. To take it a step further, navigate to the Content tab in your analytics dashboard.
From here, you can view data about each post for the past seven days, including total playtime, average watch time, reach, and whether they found the video via your profile. page For you or not.
This also includes information about the exact date and time you posted your video. By combining your subscriber analytics with this data, you can determine if your TikTok video posting strategy is working. You may even find that certain assets perform better at a particular time of day than others. Again, it's all very individual, so dig through your personal dashboard to find the best TikTok posting times for your business.
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Now is the best time to post on TikTok
As you can see, analytics dashboards are much more useful than external data It's never possible to establish the best time to post on TikTok for your brand.
The downside here is that this information doesn't start to detail until you reach 100 followers and of course you have to post content to get analytics. The information in this article will get you started with some, but building your audience is key to getting the best analytics, especially as the TikTok algorithm is likely to continue to change. change over time.
This means that if you have just created a TikTok account for your business, the most important thing is to just start posting.
TikTok recommends businesses post one to four times a day and focus on authentic and engaging content. You can check out our guide to TikTok marketing for tips on how to create the best content for TikTok.
The more you post on TikTok, the more data, comments and followers you earn, and the more you can determine the best times to post on TikTok for your business.